There are currently 400,000 people worldwide using the puncture-free tyres made of the lightweight polymer called Aither.
Speaking at the Bike Biz Cycling Media Awards (CMA), Jazz Walia said: “Young Ki Lee, our CEO has targeted sales of 400,000 for 2017.
“It would be a big leap, but it is something we have become used to at Tannus. Five years ago there were 10,000 sales but now we have people all over the world riding Tannus Tyres.” 2016 has been a landmark year for Tannus, which saw Specialized begin fitting the company’s tyres as standard on its Alibi bike, sold across the world.
Walia would not comment on the Specialized deal but said Tannus were in talks with other bike manufacturers.
He said: “We’ve got 150 stockists up and down the UK and with that rising every day we have good reason to be optimistic for 2017.
“There will be a number of exciting developments over the next 12 months.”
Tannus sponsored the Bike Biz blogger of the year award, which went to Mountain Bike writer, Chipps Chippendale at the CMA on Thursday. The tyres have been on sale in the UK for just over two years.