TANNUS is to host a stand at the Taipei International Cycle show for the first time. European chief Jazz Walia will join with bosses from Tannus HQ at the show, which is regarded as one of the most influential in the world.
Tannus has released a range of new videos to showcase its airless, no puncture tyres at the event, which runs from March 22 to March 25. The promos target commuter cyclists, which has become a boom market for the Korean-based company.
The company has seen sales of its pre-fitted tyres on the Japanese Chacle shopper bike top 160,000 and Specialized are using a Tannus made tyre on its popular hybrid, the Alibi.
It has also been given positive endorsements from cycle friendly newspaper The Guardian in a recent review.
Jazz Walia, Tannus European managing director, said: “Given we are an Asian company the Taipei show is imperative to our growth in Asia and surrounding markets.
“We are really pleased and excited to be finally showing our tyres off at what is one of the most important international bike shows.
“We will be looking to meet new dealers and talk to bike brands about possible tie-ins.
“There are many talks already underway but we hope that we can make much more progress attending events like Taipei”
Taiwan is home to the cycle manufacturing industry and the B2B show attracts more than 1,100 firms with around 800 from Taiwan and 300 from the rest of the world.