Keegan Swenson Makes History with Tannus Tubeless Insert

🏆 Keegan Swenson Wins the 2025 XCM World Championship with Tannus Tubeless Insert

Last weekend in Switzerland, Keegan Swenson made history:

The first American ever to win the UCI Cross-country Marathon (XCM) World Championship. 125 km, nearly 5,000 meters of climbing, 6 hours of punishment, and the brutal Pas de Lona wall at 30% grade.

Keegan crossed the finish line in 6:01:44, just ahead of the world’s best, and earned the rainbow jersey.

Why it matters: Earlier this year, after a rough Cape Epic, Keegan thought he might be done with MTB racing. Instead, he doubled down, turned frustration into fuel, and delivered the ride of a lifetime. Proof that patience pays off.

His “Secret Weapon”: Tannus Tubeless Inserts

For years, Keegan has trusted our tubeless inserts, the invisible protection that makes all the difference when the course bites back.

✅ Lower tire pressure without the pinch

✅ Full rim-strike protection

✅ Confidence to push beyond the limit

Ride with the same confidence that carried Keegan to the rainbow jersey